01 — Selected Work

A digital mural brought to a public wall in Nad Al Sheba.

Full creative direction, build-up and activations for a regional GPSSA gathering.

Office spaces curated around 1970s Dubai — archival photos, Emirati artists, decorative pieces.

Creative direction and project management for a corporate Iftar gathering.

A corporate identity and presentation system in development.

Curated gift items proposed for the Department of Economy and Tourism.
02 — What We Do
A full-service studio covering brand identity, public art, event production, art curation and creative campaigns — end to end.
Strategic concept development and research-driven curation to design spaces — identifying and acquiring artwork, commissioning cultural pieces, and curating accessories, photography and framing.
Leading major public art initiatives with a wide network of Emirati and international artists. Creative and project management for murals, sculpture and large-scale installations.
End-to-end direction for Emirati and GCC-focused gatherings — creative direction, build-up, production, logistics, on-site activations and giveaways.
Bringing brands to life in physical and cultural spaces through experiential touchpoints, on-site programming and audience engagement that earns attention.
Logos and brand guidelines, event look-and-feel, corporate presentations, posters, infographics and animated content — a complete visual language.
Concept-to-launch digital storytelling — copy, art direction, motion content and rollout strategy across paid and organic platforms.
Editorial calendars, original content production, community management and reporting — keeping brands consistent, current and conversational.
Print and digital deliverables — brochures, decks, signage, packaging and toolkits — all shaped around the brand system.
Editorial design for books, magazines and special-edition print pieces — from concept and art direction through to print supervision.
Curated gift items developed with a network of regional and international artists — cultural relevance and considered craft in every piece.
03 — The Founders
A partnership between strategy and storytelling, built on more than two decades of combined experience curating culture in Dubai.

Co-Founder · Strategy
Strategic marketing professional with 7+ years of experience in brand development, communications and cultural partnerships. Has led marketing projects across the art, media and real estate industries in Dubai.
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Co-Founder · Curation
15+ years of experience in Dubai leading cultural initiatives and events for Brand Dubai and San Projects, with a focus on placemaking, storytelling and community engagement.
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