A passage of stories.

scroll to explore Dubai · UAE

A Dubai-based creative studio for design curation, brand storytelling and cultural experiences.

Curation Brand Storytelling Public Art Cultural Experiences Event Direction Premium Gifting Curation Brand Storytelling Public Art Cultural Experiences Event Direction Premium Gifting

01 — Selected Work

Recent chapters.

Mural of palm trees and figures on a public wall in Nad Al Sheba
Public Art / MuralDec 2025

Hewi Nad Al Sheba

A digital mural brought to a public wall in Nad Al Sheba.

Branded stage build for the GPSSA GCC gathering
Event DirectionJan 2026

GPSSA — GCC

Full creative direction, build-up and activations for a regional GPSSA gathering.

Arched shelving with curated pottery at the Dubai Media Council offices
Art CurationFeb 2026

Dubai Media Council

Office spaces curated around 1970s Dubai — archival photos, Emirati artists, decorative pieces.

Iftar table setting with crescent centrepieces
Event & Activations2026

Corporate Iftar

Creative direction and project management for a corporate Iftar gathering.

DAFZ corporate presentation contents slide
Branding · WIP2026

DAFZ

A corporate identity and presentation system in development.

Colourful illustrated gift wrap concept for DET
Premium Gifting2026

DET — Premium Gifting

Curated gift items proposed for the Department of Economy and Tourism.

02 — What We Do

From idea
to execution.

A full-service studio covering brand identity, public art, event production, art curation and creative campaigns — end to end.

01

Art Curation

Strategic concept development and research-driven curation to design spaces — identifying and acquiring artwork, commissioning cultural pieces, and curating accessories, photography and framing.

02

Public Art Services

Leading major public art initiatives with a wide network of Emirati and international artists. Creative and project management for murals, sculpture and large-scale installations.

03

Event Management

End-to-end direction for Emirati and GCC-focused gatherings — creative direction, build-up, production, logistics, on-site activations and giveaways.

04

Brand Activations

Bringing brands to life in physical and cultural spaces through experiential touchpoints, on-site programming and audience engagement that earns attention.

05

Branding Services

Logos and brand guidelines, event look-and-feel, corporate presentations, posters, infographics and animated content — a complete visual language.

06

Digital Campaigns

Concept-to-launch digital storytelling — copy, art direction, motion content and rollout strategy across paid and organic platforms.

07

Social Media Management

Editorial calendars, original content production, community management and reporting — keeping brands consistent, current and conversational.

08

Creative Marketing Collaterals

Print and digital deliverables — brochures, decks, signage, packaging and toolkits — all shaped around the brand system.

09

Publications

Editorial design for books, magazines and special-edition print pieces — from concept and art direction through to print supervision.

10

Premium Gifting

Curated gift items developed with a network of regional and international artists — cultural relevance and considered craft in every piece.

03 — The Founders

Two voices.
One vision.

A partnership between strategy and storytelling, built on more than two decades of combined experience curating culture in Dubai.

Fatma Al Mulla

Co-Founder · Strategy

Fatma Al Mulla

Strategic marketing professional with 7+ years of experience in brand development, communications and cultural partnerships. Has led marketing projects across the art, media and real estate industries in Dubai.

LinkedIn ↗
Sireen Jannoun

Co-Founder · Curation

Sireen Jannoun

15+ years of experience in Dubai leading cultural initiatives and events for Brand Dubai and San Projects, with a focus on placemaking, storytelling and community engagement.

LinkedIn ↗

Let's begin a chapter together.

Let's Work Together

© Papermoon Creative Studio Dubai · UAE · 2026